RevPAG · Revenue Per Actual Guest

The RevPAG dashboard.

Two lenses on the same opportunity. Top-down, we size the total trip spend flowing past your property. Bottom-up, you build the outlet economics that capture it back. Where they meet is your Wallet Capture Rate — the metric behind Marriott CEO Anthony Capuano's goal of capturing as close to 100% of the travel wallet as possible.

Your property

The five numbers that drive everything below.

Property archetype

Rooms (keys)

Occupancy %

ADR ($)

Length of stay (nights)

Average guests per room

Wallet sizing

How big the trip is beyond the room, and how much of it you can realistically influence.

Non-room spend ratio 2.2×

1.0×2.0×3.0×

Addressable share 38%reset

10%40%70%

Readiness diagnostic

Five honest questions. They surface where you're leaking most.

Guest digital engagement & opt-in

Booking-to-arrival window

Ancillary booking friction

Bookable inventory depth

Service follow-through

The Post-Booking Black Hole

Total annual trip spend flowing past your property — the dining, experiences, transport, and spa your guests buy from someone else.

Addressable opportunity

Annual room revenue

On a per-stay basis, that's $0 of trip spend, per booking, that you're not part of today.

Wallet Capture RateInfluenced spend ÷ addressable opportunity

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Benchmarks are directional, based on industry research. Your capture rate is computed live from the outlet economics below.

Where you're leaking most

Outlet economics

Build the capture, outlet by outlet. On-property outlets count full revenue toward the hotel; off-property outlets count only the commission. This is the bottom-up number that sets your Wallet Capture Rate above.

Influenced spend

Hotel revenue

Hotel gross profit

RevPAG

Profit per guest

Method. Top-down sizing applies a non-room spend ratio (AHLA / Oxford Economics) to your annual room revenue, then an addressable share to isolate the spend a hotel can realistically influence. Bottom-up sums each outlet's attach rate × average transaction × your stays, applying margin (on-property) or commission (off-property). Wallet Capture Rate reconciles the two. This is a directional estimate, not a projection or guarantee.

The next step

Turn this score into a founder-led audit.

You've sized your own black hole. Now let's pressure-test it together — a working session on exactly where your wallet is leaking and what recovering even a fraction of it is worth.

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Full access

See your numbers — and keep them.

Tell us where to send your results. Unlock the full dashboard, save your scenario, and we'll follow up with benchmarks for your property type.